So I checked out Puma City this past Sunday afternoon (after stuffing my face with tasty vittles at Victoria's Diner). I did not know what to expect, apart from a large Puma Store constructed out of several shipping containers, all painted that trademark Puma Red/Orange color. I also learned that Puma International is headquartered in Boston (who knew?) nearby in the Seaport District's Design Center.
The back story is that this is a huge marketing/advertising exercise called the Volvo Ocean Race, that includes sailboats sponsored by Puma, along with Volvo, Ericsson (their team), and a few others I was unfamiliar with at the time. So here are some pictures I snapped with my phone. It was quite the par-tay on the deck in the Puma Store (with very slow bartenders), as everyone awaited the 1st sailboat's arrival.